Leasing Brochures Design
2020
Booklet Design & Visual Identity
Role:
Graphic Designer
Project overview
The leasing brochure was designed to highlight the properties’ office space, retail space, surrounding amenities, and on-site features. The primary goal of the design is to effectively promote the space and attract businesses by increasing the number of in-person appointments.
Challenges
Designing for diverse audiences
Each brochure targets different audiences across various regions, countries, and business industries.
Limited photo library
Produced visually compelling brochures using a limited photo library.
Consistent branding
Each brochure requires a unique yet cohesive brand identity that aligns with the core brand umbrella.
Solutions
Several approaches were implemented to overcome the challenges. First, a suitable colour tone was selected for each property. Next, the design focused on identifying and highlighting key selling points, such as "prime location in downtown" and "dog-friendly building," to capture the target audience's attention. After completing the design, we conducted print tests to visualize the physical balance of all elements on paper. Samples were provided to stakeholders for review before proceeding with batch printing.
